Marketing
Content and Social Lead
Lead Opinly’s content across LinkedIn, YouTube, Instagram and X, with our creative team, our creators and our partners.
We want the people Opinly can help to recognise it, and to trust what they see. You will own our content on LinkedIn, YouTube, Instagram and X: short and long-form video, a podcast, written posts and customer case studies. Each channel gets content made for it, not the same post everywhere.
You will lead our in-house creative team of five, run our programme of outside creators, and build partnerships with people our customers already listen to.
This is a role for a recent graduate. You will work directly with our founders, take on real responsibility from the start, and we will teach you what you do not know yet.
What you will do
- Own Opinly’s content across LinkedIn, YouTube, Instagram and X: short and long-form video, a podcast, written posts and customer case studies, each made for the channel it runs on.
- Lead our in-house creative team of five: set priorities, brief the work, review it and hold the quality bar.
- Run our creator programme on Trybe: find creators, write their briefs, approve or send back what they submit, and track which videos actually bring in customers.
- Build partnerships with influencers and respected people in SEO, AI search and marketing: guest appearances, co-created content, podcast guests and paid sponsorships. Every paid relationship is clearly disclosed.
- Find customers with real results and turn them into case studies, with their consent.
- Hand the best material to whoever runs our ads, to turn into ad variants.
- Report each week on the language and objections you are hearing, and what that means for the product.
You will be good at this if
- You have made content that people chose to watch, read or listen to, on your own channels, for a society or in a job, and you can say why it worked.
- You can brief creators and designers clearly, and give feedback that makes the next version better.
- You are comfortable pitching people who are well known in their field.
- You can keep four channels, a team, a group of creators and a set of partners moving at once.
- You care whether the right people turned up, not how many views a post got.
You do not need
- Experience running a team or a brand’s channels. We will help you learn to lead the creative team, brief creators and run partnerships.
- A particular degree. This role suits recent graduates, but we welcome strong early-career applicants from any background.
Your first 90 days
Days 1 to 30
Learn our customers, audit the content we already have and our creator programme on Trybe, get to know the creative team, and ship two pilot pieces.
Days 31 to 60
Set a cadence you can keep across the four channels, release the first podcast episodes and case studies, tighten the creator briefs, and start the first partner conversations.
Days 61 to 90
Keep the formats, creators and partners that bring in the right people, and drop the rest.
How we hire
- Apply with your name, email, phone number and a link to your CV.
- We reply to every applicant within five working days. If you are shortlisted, that email has a link to a 25-minute reasoning test.
- A 20-minute call.
- A paid work sample: a month’s content plan across LinkedIn, YouTube, Instagram and X built from one real Opinly feature, a brief for an outside creator, feedback on a sample creator video, and a short pitch to a potential partner.
- A final conversation with David and Kieron, our founders, then a decision.